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Pico-Pay

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picopay

The key difference between Pico-Pay and most other systems is that buyers pay for content by viewing advertising material, just as they do when watching free-to-air commercial television. Pico-Pay, a revolutionary payment gateway introduced by Brighton Beach Software (Level 4, 10-16 Queen Street, Melbourne, Victoria 3000, Australia; tel. +61 3 9621 2377, fax: +61 3 9621 2477), entered a free-trial period from the 1st of April, 2002, for a period of 9 months.

The Pico-Pay system is designed so that, as an advertiser, member can specify both the price per clickthrough (eg. $0.50), and the duration of time that a visitor must stay on the web site (eg. 15 seconds) before charged for the page view. This means that member's ClickVert could be displayed 1000 times and get clicked on 200 times, with only 10 of those visitors staying for the amount of time member sets, and her account would only be debited for those 10 clickthroughs.

As a content publisher, member has absolute control over each item of content managed through Pico-Pay system. All she needs to do is give a few details including the amount to be paid each time the content is viewed (eg. US$1.25).

A ClickVert is a textline advertisement aimed at drawing the attention of genuinely interested users. ClickVerts are used by Pico-Pay in preference to banner advertisements.

On April 14, 2004 there a message was broadcasted to PicoPay members signed by Con Zymaris conz@pico-pay.com Manager, Pico-Pay Service www.pico-pay.com. The message read:

Pico-Pay has been in existence for almost 5 years now. We haven't had the success that we had hoped in attracting advertisers to Pico-Pay. We have therefore decided to stop the service and look for a trade sale for the Pico-Pay system and technology.

Thank you for your contribution to the Pico-Pay system over the years.

Accounts: There are two types of accounts: Advertiser or Content Publisher. After completing Advertiser Terms & Conditions and Credit Card Payment Form and faxing them back to Pico-Pay member's account will become fully active and any advertisements she place on the system will be displayed for users to click on.

Pico-Pay is completly free to set up, however, in order to have ClickVerts displayed, Advertiser must have a positive balance in her account (minimum of $2.00).

There is one more option for member — Web User, but it is not shown as separate account type and its status is undefined.
Interface: Account management (balance check, sending/receiving funds, changing profile, etc.) is available only through secure web interface. All sections of web site work mostly correctly. Interface language is English.
ClickVert payings: Minimum lower rate per-ClickVert is $0.10. It is important to note that higher paying ClickVerts, while attracting more clickthroughs, are not always the most effective solution — higher paying ClickVerts do not get any preference in being displayed.
Availability: The service is available worldwide.
Storage fee: No
Transaction fee: Pico-Pay charges a $0.05 or 5% (whichever is greater) fee per-successfully completed clickthrough.
Funding account: For the moment, Pico-Pay can only handle payment by any of the accepted credit cards — MC/EC, Visa, Amex.
Funds withdrawal: It requires a certain degree of manual accounts work, you will be charged a $25 fee plus any banking transaction fees.
Escrow Payments: To receive escrow member is charged 3.9% + $5.00; minimum escrow payment — $100
Merchant tools: Pay Payment module for osCommerce v. 2.2 (MS2) is available for online shop.
Affiliate program: Member makes 25% of the fee collected on each transaction of her direct referrals and 5% in her downline 5 levels deep (total of 6 levels, including direct affiliates).
Support: Quality of technical support is unknown, because there was no need for it so far.